Woolies slashes price of popular item

It might be one of the last places you’d expect to find a Black Friday bargain – but the supermarket is offering a huge discount on one in demand item.

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When it comes to Black Friday savings — most of us wouldn’t think of Woolies.

But the supermarket has gotten in on the bumper sales event, offering huge discounts on toys and scores of other items on its recently launched Everyday Marketplace.

The online e-commerce platform, first launched in July, is offering up to 50 per cent off popular toys like Barbie and LEGO for Black Friday.

Everyday Market allows the 10 million customers who shop online with Woolies to add items from Big W into their shopping cart alongside their weekly groceries.

Lance Eerhard, general manager at Everyday Market, said during its launch that it would make it easier for customers to shop online.

“Right now we offer around 20,000 products online and it’s our ambition to more than double that range as we grow the Everyday Market with new partners over time,” he said.

“As well as offering more choice to our customers, Everyday Market will also provide retailers and brands with fresh opportunities to grow their business.”

Here’s our pick of the best Black Friday toy deals at Everyday Market, as well as the other sales being offered by retailers.



Amazon Australia

Woolworths Everyday Market

Toy Mate

Toy Universe

David Jones


LEGO is a popular toy brand allowing kids to create colourful toy structures such as buildings, vehicles and even space ships. Although it was originally intended for children, LEGO has also become popular among adults interested in puzzles and hobby projects. The LEGO company was founded by a Danish family in 1932. The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, which translates in English to “play well”. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.


The USA has a strong tradition of celebrating thanksgiving on the last Thursday of every November. As this special occasion is also close to Christmas time, the Friday of the very next day was soon seen as the beginning of the holiday spending rush. And so originated Black Friday, a post-thanksgiving, pre-Christmas spending opportunity in the US. It has since spread to the rest of the world, Australia included. The global shopping phenomenon now competes with Boxing Day as Australia’s biggest shopping extravaganza. Here are all the best Black Friday deals across tech, fashion, beauty, homewares and more.


Cyber Monday is Black Friday’s trusty counterpart. Held on the Monday following the Friday, Cyber Monday initially began in 2005 as the “online” version of Black Friday back when online shopping wasn’t as widespread. Since then, Cyber Monday has become mainstream and raked in US $9.4 billion in 2019, according to Adobe Analytics.

Want to check out more Black Friday deals? Here are the best from Apple, Dyson, The Iconic and Amazon.

If you’re keen to snap up some Cyber Monday deals, you can read all about the mega shopping event and what to expect here.

Discover the best discounts on your favourite brands at news.com.au’s Coupons page here.

Read related topics:Black FridayWoolworths

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